Convenience was again the main factor that steered the development of ready meals in 2016, with increases in prepared salads and chilled ready meals at the expense of frozen ready meals. One exception was frozen pizza, which largely lacks a chilled alternative with the exception of Gustatus AB. At SEK20-25 the price of a frozen pizza barely amounts to one third of the take-away price from a pizzeria. The high price of food in restaurants relative to ready meals was a key driver behind the...
Euromonitor International's Ready Meals in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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