Urbanisation is leading to increasingly more dual working families and working adults experiencing long working hours with limited time to cook at home. Moreover, high congestion, especially in urban cities, is pushing consumers to prepare quick meals like ready meals. In addition, ready meals are affordable for consumers compared with dining out in restaurants since the living costs are increasingly growing due to subsidy removals for essential products.
Euromonitor International's Ready Meals in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Ready Meals market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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