Ready Meals: Challenges and Opportunities To Reach Market Potential
Meeting the market potential for ready meals presents major challenges, with intense price battles in developed markets and an uncertain macro-economic context in emerging markets. Strategies to tap into the unmet market potential include healthier recipes and products adapted to on-the-go consumption to meet demand for healthier snacks, alongside wider distribution, particularly in convenience stores, in order to take share from foodservice outlets.
Euromonitor International's Ready Meals: Challenges and Opportunities To Reach Market Potential global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.
Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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