Ready meals was influenced by several factors in 2016. Firstly, the trend towards greater convenience but also healthy nutrition was very much visible, with consumers eating healthier but also opting for meals that can be prepared quickly and efficiently – a development which triggered many new product launches within ready meals in 2015/2016. Secondly, ready meals was also impacted by the rise in the number of consumers opting for products that do not contain any meat, as well as the strong...
Euromonitor International's Ready Meals in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Ready Meals market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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