Ralph Lauren Corp in Luxury Goods (World)

Ralph Lauren Corp in Luxury Goods (World)

Ranked second in global designer apparel and footwear, Ralph Lauren Corp ramped up its marketing investment to celebrate its 50th anniversary in 2018. However, years of discounting have already had a detrimental effect on brand image. Meanwhile, luxury rivals Kering and PVH are soaring in popularity and quickly catching up. This profile analyses Ralph Lauren’s strategic efforts to elevate its brand identity, diversify its product offer and address the weaknesses in its geographic profile.

Euromonitor International’s Ralph Lauren Corp in Luxury Goods (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Luxury Goods industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Luxury Cars, Personal Luxury.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Ralph Lauren Corp in Luxury Goods (World)
Euromonitor International
July 2019
Scope of the Report
State of Play
Competitive Positioning
Designer Apparel and Footwear Review
Luxury Leather Goods Review
Brand Strategy

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