Rakuten Inc in Retailing (Japan)
Rakuten underwent restructuring in 2016, with this not only seeing the company exit some non-core operations but also introduce a new organisational structure that aims to offer each subsidiary more flexibility in its development. The company's 2020 Vision strategy is meanwhile based on three core principles: strong, smart and speed. The company is expected to focus on offering maximum convenience and ease of use within internet retailing, with a particular focus on mobile-optimisation. The comp...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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