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Rakuten Inc in Retailing (Japan)

Rakuten Inc in Retailing (Japan)

Rakuten underwent restructuring in 2016, with this not only seeing the company exit some non-core operations but also introduce a new organisational structure that aims to offer each subsidiary more flexibility in its development. The company's 2020 Vision strategy is meanwhile based on three core principles: strong, smart and speed. The company is expected to focus on offering maximum convenience and ease of use within internet retailing, with a particular focus on mobile-optimisation. The comp...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Retailing market;
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  • Use five-year forecasts to assess how the market is predicted to develop.
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    RAKUTEN INC IN RETAILING (JAPAN)
    Euromonitor International
    January 2017
    LIST OF CONTENTS AND TABLES
    Strategic Direction
    Company Background
    Digital Strategy
    Summary 1 Rakuten Inc: Share of Sales Generated by Internet Retailing 2014-2016
    Competitive Positioning
    Summary 2 Rakuten Inc: Competitive Position 2016

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