RTD Tea in Uruguay
While RTD tea saw continued growth in 2019, the category is not developed in the country, and thus performance was distorted by its negligible base. This category remains niche, as RTD tea, which extends hot tea flavours into an ice tea preparation, is a concept that remains unfamiliar to Uruguayan consumers. Moreover, these products are not heavily advertised, meaning awareness remains low. A further disadvantage is the fact that RTD tea is significantly more expensive than other soft drinks, a...
Euromonitor International's RTD Tea in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Rtd Tea in Uruguay
- Euromonitor International
- January 2020
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Rtd Tea Remains Unfamiliar Concept To Consumers, Finds Difficulty Gaining Traction
- High Prices Limit Potential Consumer Base
- Product Range Needs To Target Greater Variety of Consumers
- Competitive Landscape
- Larger Players Gain Share at Expense of Smaller Competitors
- New Entrants Fail To Cause A Stir in Tea
- High Levels of Marketing Investment Needed To Increase Awareness
- Category Data
- Table 1 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
- Table 2 Off-trade Sales of RTD Tea by Category: Value 2014-2019
- Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
- Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
- Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
- Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
- Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
- Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
- Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
- Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
- Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
- Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
- Executive Summary
- Consumers Reduce Spending As Economy Hits, But With Greater Interest in Healthier Options
- Players Adopt A Wait-and-see Strategy Due To Regional Economic Conditions
- Large Players' Dominance Unlikely To Be Challenged
- Players Extend Ranges To Appeal To Increasingly Health Conscious Consumers
- Economic Conditions, Consumer Spending Power and Lifestyle Trends To Dictate Market Performance
- Market Data
- Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
- Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
- Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
- Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
- Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
- Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
- Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
- Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
- Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
- Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
- Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
- Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
- Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
- Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Definitions
- Sources
- Summary 1 Research Sources