RTD Tea in Uruguay

RTD Tea in Uruguay

While RTD tea saw continued growth in 2019, the category is not developed in the country, and thus performance was distorted by its negligible base. This category remains niche, as RTD tea, which extends hot tea flavours into an ice tea preparation, is a concept that remains unfamiliar to Uruguayan consumers. Moreover, these products are not heavily advertised, meaning awareness remains low. A further disadvantage is the fact that RTD tea is significantly more expensive than other soft drinks, a...

Euromonitor International's RTD Tea in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Rtd Tea in Uruguay
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Rtd Tea Remains Unfamiliar Concept To Consumers, Finds Difficulty Gaining Traction
High Prices Limit Potential Consumer Base
Product Range Needs To Target Greater Variety of Consumers
Competitive Landscape
Larger Players Gain Share at Expense of Smaller Competitors
New Entrants Fail To Cause A Stir in Tea
High Levels of Marketing Investment Needed To Increase Awareness
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 2 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Executive Summary
Consumers Reduce Spending As Economy Hits, But With Greater Interest in Healthier Options
Players Adopt A Wait-and-see Strategy Due To Regional Economic Conditions
Large Players' Dominance Unlikely To Be Challenged
Players Extend Ranges To Appeal To Increasingly Health Conscious Consumers
Economic Conditions, Consumer Spending Power and Lifestyle Trends To Dictate Market Performance
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook