In 2016 RTD tea continued to register high double-digit retail volume and current value growth. The main trend in the category remained the high proportion of the young population in the country who opted for RTD tea over carbonates and concentrates as a refreshing drink, which is mainly consumed during the hot summer months. Also, the household penetration of RTD tea is on the increase as companies targeted families in the last few years of the review period, positioning RTD tea as a drink to b...
Euromonitor International's RTD Tea in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the RTD Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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