Off-trade sales of RTD tea declined in both volume and current value terms in 2016. Many players attributed the poor performance of RTD tea to the economic slowdown in the country, and sought to win consumers back through constant price promotions and lucky draw campaigns. Nevertheless, these moves were rather unsuccessful, as RTD tea was already a mature category and consumers tended to show a lack of interest in common marketing strategies. In fact, constant price cutting only exacerbated the...
Euromonitor International's RTD Tea in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the RTD Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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