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RTD Tea in Serbia

RTD Tea in Serbia

RTD tea saw a much better performance in off-trade current value terms than was the case in off-trade volume terms. This was a consequence of a visible rise in average unit price that occurred in 2017. The unit price increase came as a result of more expensive brands such as Nestea increasing their value share. Nestea was the leading brand by a high margin in 2017 and it benefited from very strong marketing support and also excellent distribution.

Euromonitor International's RTD Tea in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


RTD TEA IN SERBIA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Rtd Tea Unit Price Rises As More Expensive Brands Increase Their Share
Health and Wellness Trend Picks Up Pace
Competitive Landscape
Coca-Cola Continues To Dominate Rtd Tea in Serbia, Private Label Lines Remain Negligible
Second-ranked Nectar Doo Records Highest Increase in Value Sales in 2017
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Executive Summary
Soft Drinks Declines in Volume Terms, But Increases in Value
Health and Wellness Trend Has Modest Impact on Soft Drinks
Coca-Cola Maintains and Increases Clear Lead in 2017, Domestics Remain Significant
Few New Product Launches Observed, Mainly Packaging Redesigns and Launches of 100% Juice Products
Volume and Value Growth Expected To Be Positive Over the Forecast Period
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Sources
Summary 1 Research Sources

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