RTD Tea in Russia


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RTD Tea in Russia

Promotional activity of major players such as Coca-Cola and PepsiCo, as well as recovering of distribution of Nestea, at the beginning of 2019, positively affected RTD tea in Russia. The category’s performance can also be attributed to enforced competition between companies, and growth in the number of large players. However, as RTD tea is a seasonal product, the performance in 2018 was boosted by the unusually warm spring and summer of that year, while 2019 saw a cooler summer, and thus corresp...

Euromonitor International's RTD Tea in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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RTD Tea in Russia \nEuromonitor International \nDecember 2019\n \n \nList OF CONTENTS AND TABLES \n \nHEADLINES
PROSPECTS
Cooler weather dampens effect of players’ promotional investments
Consumer confusion regarding RTD tea, which also lacks currently popular attributes
Players need to promote RTD tea products with healthier attributes
COMPETITIVE LANDSCAPE
Lipton remains dominant, but sees share fall
Coca-Cola and Rosinka offer potential for aseptic bottling
Innovations and investments will influence performance of this competitive category
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 2 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Fewer positive influences on soft drinks in 2019 are offset by other factors
VAT hike raises prices, promotional activities less effective
Government initiative to tackle health issues influences product development
Increasingly hectic lifestyles boosts demand for convenient products suitable for on-the-go consumption
Sugar content and other health attributes set have considerable influence over forecast period
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
APPENDIX
Fountain sales in Russia
Trends
DEFINITIONS
SOURCES
Summary 1 Research Sources

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