RTD tea is a developing category in Nigeria with potential for the future, as its offer of a refreshing and energising product appeals to busy professionals, especially as it is frequently flavoured with fruit flavours. Over the review period, having only been launched in 2008, the category has seen a steady rise as manufacturers have positioned such products as a healthy alternative to carbonates, and they are often flavoured with fruit to benefit from the increasing popularity of fruit flavour...
Euromonitor International's RTD Tea in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the RTD Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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