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RTD Tea in the Netherlands

RTD Tea in the Netherlands

Although for a long time the RTD tea category enjoyed a positive image when it comes to health, this has changed in recent years. Consumers have come to realise that RTD tea can be quite high in sugar, with regular carbonated RTD tea in particular seen as just another unhealthy carbonated drink. Given the fact that health will remain a major driver of consumer behaviour, it is expected that reduced-sugar RTD tea will become the norm in this category. The major players will concentrate on the dev...

Euromonitor International's RTD Tea in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


RTD TEA IN THE NETHERLANDS
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
High-sugar Rtd Teas Under Pressure
Success of Flavoured Bottled Water An Example for Manufacturers To Follow
Green and Herbal Rtd Tea Variants Show Potential for Further Growth
Competitive Landscape
Unilever Reformulates Its Regular Carbonated Rtd Tea Range
Bb Drinks An Interesting Challenger But With Limited Potential
Coca-Cola Enterprises To Step Up Its Activities in Rtd Tea
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Executive Summary
Larger Volume Categories Under Increasing Pressure
Health Concerns A Major Issue for Dutch Consumers
Major Players Focus on Developing Healthier Alternatives
New Product Launches Target Adult Consumers
Negative Image of Many Soft Drinks To Limit Industry Growth Over the Forecast Period
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in the Netherlands
Trends
Sources
Summary 1 Research Sources

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