RTD Tea in Malaysia
Sales of RTD tea in 2022 are being supported by the return to out-of-home lifestyles and activities following the era of the pandemic, alongside vending machines being installed in high foot traffic areas such as train and bus stations.
Euromonitor International's RTD Tea in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- RTD Tea in Malaysia
- Euromonitor International
- November 2022
- List Of Contents And Tables
- RTD TEA IN MALAYSIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- RTD tea off-trade volume and value sales improve through channel expansion
- Players leverage above the line marketing, tactical promotions, and revamp packaging to boost sales
- Players leverage on new product innovations to diversify their portfolios and spur growth
- PROSPECTS AND OPPORTUNITIES
- RTD tea players are predicted to continuously reformulate products to reduce sugar content
- Players are anticipated to expand distribution for on-the-go consumption over the forecast period
- Players are expected to introduce sustainable packaging over the forecast period
- CATEGORY DATA
- Table 1 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
- Table 2 Off-trade Sales of RTD Tea by Category: Value 2017-2022
- Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
- Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
- Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
- Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
- Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
- Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
- Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
- Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
- Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
- Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
- Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
- SOFT DRINKS IN MALAYSIA
- EXECUTIVE SUMMARY
- Soft drinks in 2022: Inflationary pressures drive price surges in on-trade and off-trade
- The reopening of borders and a return to out-of-home lifestyles boosts both on-trade and on-the-go sales
- Players leverage above the line marketing, partnerships, and new product developments
- Players switch distribution to include wholesale that also serves end-consumers
- Expansion of vending boost sales of on-the-go soft drinks
- Pending expansion of the sugar tax expected to further impact soft drinks over the forecast period
- MARKET DATA
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
- Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
- Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
- Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
- Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
- Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
- Table 24 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
- Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
- Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
- Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
- Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
- Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
- Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
- Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
- Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
- Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
- Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
- Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
- Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
- Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
- Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
- Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
- Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
- Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
- Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
- Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
- APPENDIX
- Fountain sales in Malaysia
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources