RTD Tea in Malaysia

RTD Tea in Malaysia

The sharp drop in on-trade performance in 2020 has been caused by government stay-at-home orders in response to the pandemic, as well as by more consumers substituting RTD tea with fresh tea or tea mixes, as well as buying RTD tea via retail to drink at home. To encourage on-trade consumption, some companies have taken interesting initiatives to market their products. For example, Fraser & Neave Teh Tarik Ori was promoted using a virtual event, the “Mamak Virtual Terbesar Teh Tarik Ori F&N”, wit...

Euromonitor International's RTD Tea in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


RTD Tea in Malaysia
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Sales decline in both on- and off-trade, but healthier variants help to mitigate losses
RTD tea rankings topped by Fraser & Neave
Less sugary and more natural offerings are desired, with green tea on the rise
RECOVERY AND OPPORTUNITIES
Brighter outlook predicted for RTD tea thanks to health-mindful consumers
Retail sales set to consolidate on pre-pandemic performance
Use of health claims likely to proliferate
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 2 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
Fountain sales in Malaysia
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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