RTD Tea in Japan

RTD TEA IN JAPAN

Euromonitor International

April 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Rtd Tea Is A Naturally Healthy Daily Beverage for Japanese Consumers

Health Continues To Be Explored in Rtd Tea

Forecast Growth Supported by Health Demands

Competitive Landscape

Ito En, the Pioneer in Rtd Tea, Maintains Its Lead

Coca-Cola (japan) and Suntory Beverage & Food Follow

Kirin Beverage Corp Continues To Develop Unique Rtd Tea Brands

Category Data

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017

Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017

Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017

Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017

Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017

Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017

Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017

Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017

Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017

Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022

Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022

Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022

Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Executive Summary

Soft Drinks Increases Despite A Slowdown Due To the Ageing Population

Health Awareness Rises, and Busier Consumers Appreciate Rtd Drinks

Coca-Cola (japan) Maintains Its Lead in Soft Drinks

New Packaging Designs for Specific Drinking Occasions Are on the Rise

Slow Growth Is Expected Over the Forecast Period

Market Data

Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017

Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017

Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017

Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017

Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017

Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017

Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017

Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017

Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017

Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017

Table 24 Off-trade Sales of Soft Drinks by Category: Value 2012-2017

Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017

Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017

Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017

Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017

Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017

Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017

Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017

Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017

Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017

Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017

Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017

Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017

Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017

Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017

Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022

Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022

Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022

Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022

Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022

Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022

Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022

Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022

Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2021

Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2021

Appendix

Fountain Sales in Japan

Definitions

Sources

Summary 1 Research Sources

RTD Tea in Japan

RTD tea reached its largest ever size in 2017, meeting consumers’ growing demand for healthy beverages. Tea, which was originally consumed freshly brewed, has become established in packaged RTD tea format, supported by busier consumers preferring a convenient portable format which saves time. Rising awareness of the need to avoid sugar intake helped boost the growth of RTD tea in Japan, as most RTD tea products are sugar-free, excluding black milk RTD tea products. Naturally healthy green RTD te...

Euromonitor International's RTD Tea in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.