RTD Tea in India

RTD Tea in India

As the on-trade was one of the most significant causalities of the pandemic, a channel shift towards the off-trade was seen for some soft drinks. However, RTD tea did not witness a significant spike in off-trade sales over the last two years, and in fact also turned to decline in 2020. Although off-trade sales returned to growth in 2021, the rate of increase remained below that seen pre-pandemic. There are a few reasons for this. First, both major lockdowns in 2020 and 2021 were during the summe...

Euromonitor International's RTD Tea in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


RTD Tea in India
Euromonitor International
February 2022
List Of Contents And Tables
RTD TEA IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
RTD tea does not witness a channel shift to the off-trade
COVID-19 pandemic results in the rise of home-grown kombucha players in India
Hindustan Unilever remains dominant but loses share to smaller competitors
PROSPECTS AND OPPORTUNITIES
Carbonated RTD tea set to witness substantial growth during the forecast period
On-trade recovery will remain weak due to subsequent COVID-19 waves and resultant lockdowns
Potential for increased sales of healthier variants
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 2 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
SOFT DRINKS IN INDIA
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
Communication around functional references is of paramount importance
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021
Table 27 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021
Table 28 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021
Table 29 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
APPENDIX
Fountain sales in India
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook