RTD Tea in India
As the on-trade was one of the most significant causalities of the pandemic, a channel shift towards the off-trade was seen for some soft drinks. However, RTD tea did not witness a significant spike in off-trade sales over the last two years, and in fact also turned to decline in 2020. Although off-trade sales returned to growth in 2021, the rate of increase remained below that seen pre-pandemic. There are a few reasons for this. First, both major lockdowns in 2020 and 2021 were during the summe...
Euromonitor International's RTD Tea in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- RTD Tea in India
- Euromonitor International
- February 2022
- List Of Contents And Tables
- RTD TEA IN INDIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- RTD tea does not witness a channel shift to the off-trade
- COVID-19 pandemic results in the rise of home-grown kombucha players in India
- Hindustan Unilever remains dominant but loses share to smaller competitors
- PROSPECTS AND OPPORTUNITIES
- Carbonated RTD tea set to witness substantial growth during the forecast period
- On-trade recovery will remain weak due to subsequent COVID-19 waves and resultant lockdowns
- Potential for increased sales of healthier variants
- CATEGORY DATA
- Table 1 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
- Table 2 Off-trade Sales of RTD Tea by Category: Value 2016-2021
- Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
- Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
- Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
- Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
- Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
- Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
- Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
- Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
- Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
- Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
- Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
- CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
- CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
- CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
- CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
- SOFT DRINKS IN INDIA
- EXECUTIVE SUMMARY
- Soft drinks in 2021: The big picture
- Communication around functional references is of paramount importance
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
- MARKET DATA
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
- Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
- Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
- Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
- Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
- Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
- Table 24 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
- Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
- Table 26 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021
- Table 27 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021
- Table 28 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021
- Table 29 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021
- Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
- Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
- Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
- Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
- Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
- Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
- Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
- Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
- Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
- Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
- Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
- Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
- Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
- Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
- APPENDIX
- Fountain sales in India
- Trends
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources