RTD Tea in India
RTD tea is expanding strongly as it chimes with demand trends amongst urban millennials. Commonly sold in tea shops and other foodservice outlets that prepare iced tea, RTD tea benefits from its compatibility with busy urban consumers’ demand for products with a healthy image that are also ready for immediate on-the-go consumption.
Euromonitor International's RTD Tea in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- RTD Tea in India
- Euromonitor International
- December 2019
- List OF CONTENTS AND TABLESHEADLINES
- PROSPECTS
- RTD tea compatible with millennial demand
- Healthy image raises RTD tea above rivals
- Modernised image of tea contributing to positive conditions for expansion
- COMPETITIVE LANDSCAPE
- Hindustan Unilever benefits from nationwide presence
- Rivals looking to tap into RTD tea’s growth potential
- Brewhouse targets upmarket demand
- CATEGORY DATA
- Table 1 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
- Table 2 Off-trade Sales of RTD Tea by Category: Value 2014-2019
- Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
- Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
- Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
- Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
- Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
- Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
- Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
- Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
- Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
- Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
- Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
- EXECUTIVE SUMMARY
- Rising health-awareness reshaping demand
- Increasing adoption of “hyperlocal” strategies
- Considerable activity as players work to adapt offers to evolving demand trends
- NPD targeting health and wellness, and local preferences
- Health and wellness set to be a key influence on forecast period performance
- MARKET DATA
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
- Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
- Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
- Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
- Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
- Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
- Table 24 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
- Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
- Table 26 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
- Table 27 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
- Table 28 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
- Table 29 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
- Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
- Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
- Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
- Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
- Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
- Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
- Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- APPENDIX
- Fountain sales in India
- Trends
- SOURCES
- Summary 1 Research Sources