RTD tea maintained its status as a niche soft drinks category in 2016 as consumption remained relatively low. This was observed as India remains primarily a tea drinking country, and consumers tend to prefer tea in its hot brewed format. This is also because freshly brewed tea is widely available everywhere in the country, and often at minimal prices. As a result of this, RTD remains a niche product with a limited presence. RTD tea is primarily consumed as a supplement to carbonates as it is gen...
Euromonitor International's RTD Tea in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the RTD Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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