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RTD Tea in Guatemala

RTD Tea in Guatemala

In the review period RTD tea was one of the most dynamic categories in soft drinks in Guatemala, and registered double-digit growth rates in off-trade current value and volume terms. However, the category is showing signs of maturity. RTD tea was perceived by consumers as being a healthy alternative to juice and carbonates, but the majority of brands are now recognised as containing high levels of sugar. Strong competition from other soft drinks, such as Asian speciality drinks, is affecting thi...

Euromonitor International's RTD Tea in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


RTD TEA IN GUATEMALA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Rtd Tea Registers Greater Maturity in 2017
Innovation Is Stronger in the Premium Segment in Rtd Tea
Growth Rates Expected To Be Slower Over the Forecast Period
Competitive Landscape
Pepsicola Interamericana De Guatemala Leads Rtd Tea
International Brands Have A Stronger Presence in the Market
Rtd Tea Continues To Be Active With New Product Launches
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Executive Summary
A Segmented Soft Drinks Market
Instability in the Country Affects Soft Drinks
Soft Drinks Is Highly Concentrated in Guatemala
New Product Launches Bring Dynamism To the Market
Positive Performance Expected
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 19 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 20 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 21 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 22 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 23 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 24 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 34 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 38 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 39 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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