Market Research Logo

RTD Tea in Germany

RTD Tea in Germany

The ongoing healthy lifestyle trend has only had a slight influence on RTD tea in Germany, with consumer demand for flavoured alternatives to bottled water benefiting the category. In 2017, carbonated RTD tea was the main driver of growth as smaller manufacturers introduced new variants, particularly of carbonated mate tea. However, carbonated RTD tea is expected to remain a fairly small category over the forecast period in terms of off-trade volume sales, albeit one with strong potential for gr...

Euromonitor International's RTD Tea in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


RTD TEA IN GERMANY
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Strong Performance in 2017 Down To New Innovations in Carbonated Rtd Tea
Demand for Naturalness Another Driver of Growth
Uniformity Across Still Rtd Tea Could Stop the Category From Fulfilling Its Potential
Competitive Landscape
Private Label Leads the Category
Nationwide Multimedia Campaign Helps Strengthen the Position of Lipton Ice Tea
Carbonated Rtd Tea Brands Face Domestic Competition
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Executive Summary
Health and Wellness Trend Continues To Grow
Naturalness and Energy the Main Drivers of Soft Drinks Value Sales
Coca-Cola Remains the Leading Player
Unique Taste Now More Important To Consumers
Smaller Categories Promise Further Growth
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Appendix
Fountain Sales in Germany
Definitions
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report