RTD tea off-trade current value sales grew by 3% in 2016 to reach EUR2 million as off-trade volume sales increased by 4%. Value sales in 2016 were mostly boosted by rising consumer confidence which allowed Estonian consumers to make more purchases within the premium price segment. In addition, RTD tea sales have been positively impacted by the global health trends that have driven consumers towards healthier products, as iced tea is perceived to be healthier than other soft drinks such as carbon...
Euromonitor International's RTD Tea in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the RTD Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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