Pepsi-Lipton International has undertaken comprehensive marketing campaigns for its Lipton Ice Tea brand ever since its launch and marketing efforts have centred on television advertisements featuring the very popular Egyptian actor Ahmed Helmy. Spots in the campaign have adopted the theme of encouraging testing new things, because Egyptians generally prefer hot tea over chilled RTD tea. Many Egyptians are thus somewhat reluctant about trying RTD tea as they have negative perceptions about it in...
Euromonitor International's RTD Tea in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the RTD Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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