RTD Tea in Costa Rica

RTD Tea in Costa Rica

RTD tea is seeing a decline in both current value and volume terms in off-trade channels in 2019, which can be attributed to the category reaching a level of maturity in Costa Rica. Additionally, RTD tea has seen price-based competition from other soft drinks categories, such as with carbonates and juice, and this has affected demand. Despite RTD tea still being considered a healthier alternative to carbonates, the lower-income consumer base in Costa Rica is very price-sensitive, and more inclin...

Euromonitor International's RTD Tea in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Rtd Tea in Costa Rica
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Rtd Tea Sees Decline Due To Category Maturity and Threat From Other Drinks
Players Try Premiumisation To Attract New Higher-income Consumers To Rtd Tea
Carbonated, Probiotic and Functional Rtd Tea Set To Drive Category Growth
Competitive Landscape
Florida Bebidas Dominates in Rtd Tea Due To Natural Image and Domestic Benefits
Fast Responses in Price Wars Maintain Dynamics in Rtd Tea
Strong Promotions Expected, With Eye-catching Packaging and Exotic Flavours
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 2 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Executive Summary
Soft Drinks' Growth Supported by Players Meeting Polarised Consumer Demands
Value for Money and Added Value Trends Leading the Charge
Private Label Gains Momentum, But Leading Players Maintain Top Places Due To Competitive Advantages
Functional, Organic, Fair Trade and All-natural Trends Herald Innovation
Players' Ongoing Understanding of Consumers' Needs Will Keep Soft Drinks Afloat
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Sources
Summary 1 Research Sources

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