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RTD Tea in Colombia

RTD Tea in Colombia

After years of very strong off-trade volume growth and gaining preference among consumers as a healthier alternative to carbonates, in 2016 and 2017 RTD tea registered a deep fall in both off-trade volume and value sales. The main explanation of the downturn are the weather conditions: 2016 saw intense rainy seasons and low temperatures which continued in 2017. The unfavourable economic conditions in the country have also caused uncertainty, eroding consumer confidence. In addition, the increase...

Euromonitor International's RTD Tea in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


RTD TEA IN COLOMBIA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Rtd Tea Sales Plummet in 2017
Promotional Strategies
Carbonated Rtd Tea Not Appealing To Colombian Consumers
Competitive Landscape
Postobón SA Remains the Dominant Company
Quala SA Loses Share and Nestea Leaves
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Executive Summary
Difficult 2017 for Soft Drinks
Companies Continue Diversifying Bottle Sizes
Postobón SA Remains the Leading Company
New Products With Higher Fruit Content and Reduced Sugar
Positive But Challenging Outlook for the Soft Drinks Industry
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Colombia
Sources
Summary 1 Research Sources

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