RTD Tea in Canada

RTD Tea in Canada

RTD tea continued to experience strong growth through both off-trade and on-trade channels in 2019, supported by the natural and healthy perception of tea amongst health-conscious Canadians, which has filtered down to the RTD format. While dominated by still RTD tea, the category offers further potential for growth by offering a wide variety of interesting and innovative flavours and formats, that particularly resonate with younger generations, especially millennials. Marketing by producers of R...

Euromonitor International's RTD Tea in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


RTD Tea in Canada
Euromonitor International
December 2019
List OF CONTENTS AND TABLESHEADLINES
PROSPECTS
Healthy perception of tea supports RTD format in Canada
Niche of carbonated RTD tea driven by increasing mainstream acceptance of kombucha
Further development is likely with exploration of organic and interesting natural ingredients
COMPETITIVE LANDSCAPE
Nestea retains leadership but experiences competition from carbonated brands
Local player bets on provenance to attract consumers
Sun-Rype Products struggles to gain stronger share despite heavy promotion and range of interesting flavours
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 2 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Canadians increasingly attracted to healthier innovative soft drinks that offer them a premium taste experience
Juice and carbonates continue to suffer from negative perception with low calorie variants increasingly shunned
Major players feel pressure from smaller dynamic brands
New product development increasingly focuses on healthy natural ingredients
Stronger performance predicted for soft drinks as Canadians are increasingly drawn to premium products
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 34 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
APPENDIX
Fountain sales in Canada
Trends
SOURCES
Summary 1 Research Sources

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