RTD Tea in Bulgaria


Attention: There is an updated edition available for this report.

RTD Tea in Bulgaria

RTD tea is currently fashionable in Bulgaria, and in 2019, consumers were increasingly switching to RTD tea as a suitable alternative to carbonates and juice. RTD tea is perceived as a trendy fusion drink, that is aligned with modern consumer tastes for indulgence, experience and longevity, thanks to its mix of tea and spices with fruits. RTD tea is also often preferred as a refreshing alternative to coffee, allowing consumers to have caffeine, in a lighter, refreshing way.

Euromonitor International's RTD Tea in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Rtd Tea in Bulgaria
Euromonitor International
December 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Consumers Reach for Rtd Tea As A Popular Alternative To Carbonates, Juice Or Coffee
Reduced Sugar Rtd Tea Is Performing Well, and Players Will Increase Their Association With the Health and Wellness Trend Over the Forecast Period
Consumers Explore Rtd Green Tea Options, Interested in the Health Benefits Green Tea Can Provide
Competitive Landscape
Coca-Cola Hbc Bulgaria Leads With Fuze Tea, With A Low-calorie, Sugar-free Formula Popular With the Younger Generation
Rtd Tea Becomes Increasingly Fragmented As A Rise of Premium Players Enter the Competitive Landscape
Forecourt Retailers Are An Increasingly Important Distribution Channel To Boost Sales and Increase Visibility of Rtd Tea
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 2 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Executive Summary
Growth in Soft Drinks Is Driven From An Increase in Consumer Spending, Promotional Activities and A Healthy Tourist Industry
Soft Drinks Benefits From A Rise in Busy Lifestyles and A Growing Outdoor Culture
New Product Developments Focus on Convenient Packaging and Flavour
Soft Drinks Is Set To Perform Well Over the Forecast, With Health and Wellness Trends and Premiumisation Shaping the Landscape
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in Bulgaria
Trends
Sources
Summary 1 Research Sources

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