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RTD Coffee in Italy

RTD Coffee in Italy

Despite the growing trend for RTD coffee in Italy, it is expected to continue to be a niche market. The strong tradition and preference for a good espresso coffee in Italy will continue to hamper growth in the category over the forecast period. As a consequence, players will need to invest in communication and marketing in order to create new consumption occasions and make consumers more aware of, and knowledgeable about the product.

Euromonitor International's RTD Coffee in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


RTD COFFEE IN ITALY
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Rtd Coffee To Remain A Niche
Targeting Younger Consumers
Innovation As A Driver of Growth
Competitive Landscape
Leading Position of Nestlé Italiana SpA
New Players Entering the Market
A Widening Market for Rtd Coffee
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 2 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Executive Summary
Poor Performance of Soft Drinks
Health and Wellness Is A Driver for Growth
Smaller Players Are Gaining Share
New Formulations, Formats and Targets
Uncertain Future for Soft Drinks
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Italy
Trends
Sources
Summary 1 Research Sources

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