As coffee consumption is very popular in Hungary and consumers increasingly demand convenience, RTD coffee performs well and enjoyed good growth in 2016 as a category containing indulgence products for impulse consumers. Chilled RTD coffee becomes more in demand for consumers in the summer, thanks to a wider range of premium products available in more and more retail stores. Consumers that live hectic lifestyles willingly consume RTD coffee because of its convenient feature.
Euromonitor International's RTD Coffee in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the RTD Coffee market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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