Despite rising interest in freshly brewed coffee, sales of RTD coffee increased in 2016, benefiting from the overall strong and growing coffee-drinking culture. RTD coffee offers a convenient alternative to traditional brews. It is portable and can be drunk in a cold or warm format. It especially appeals to those who are rushing to work and like to drink coffee when on the go to wake up. In addition, the average price of RTD coffee was much lower than that of fresh coffee, making it popular in t...
Euromonitor International's RTD Coffee in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the RTD Coffee market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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