Whilst France can generally be considered a conservative market, reluctant to try innovative concepts, it is safe to say that RTD coffee has successfully passed the crash-test. Volume sales are still relatively modest, but the category remains young and growth is strong. French consumers are admittedly pernickety when it comes to coffee, and their notorious taste for freshly brewed coffee could have played against the very concept of a ready-to-drink version of their favourite hot drink. However...
Euromonitor International's RTD Coffee in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the RTD Coffee market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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