RTD coffee is an example of a niche product that represents the trend of high-end consumers adopting premium lifestyles. Most Egyptian consumers are not aware of RTD coffee, preferring to drink their coffee hot, which they are more accustomed to. Only high-income consumers could afford the already pre-inflation highly-priced products, with younger consumers leading purchases. Following the Westernisation trend, all brands of RTD coffee are international with no local manufacturers or brands in E...
Euromonitor International's RTD Coffee in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the RTD Coffee market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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