Asia Pacific is the key region for RTD coffee globally, with over 80% of global sales. Much of this is due to Japan and its USD13 billion annual market, but Japan is not the regional growth driver anymore. Instead, as the Japanese market slows down, growth is picking up in China and Southeast Asia. China alone is expected to see at least USD1 billion of growth by 2021, highlighting the large potential that exists for this category in Asia.
Euromonitor International's RTD Coffee in Asia Pacific global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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