Progressive Enterprises Ltd in Packaged Food (New Zealand)
2016 was a year of change for Progressive Enterprises. The company announced a reshaping of its private label portfolio, with negative consumer perception seeing Homebrand being phased out in favour of new brand Essentials, while Signature Range and Select would be combined into the new Countdown brand. Additionally, the company announced that it would be looking to close four stores over the first year of the forecast period, as it looks to reshape its business mode.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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