New Product Developments in Alcoholic Drinks: Deciphering the Future of Drinking Through Innovation
As Innovative developments adopt thematic hues rather than follow the historic constraints of a category-by-category perspective that looks increasingly more myopic, intoxicating technologies, the rise of occasions, breaking the mould of traditionalist taboos and hybrid and cross pollination initiatives are identified as key trends shaping the alcoholic drinks industry’s future.
Euromonitor International's New Product Developments in Alcoholic Drinks: Deciphering the Future of Drinking Through Innovation global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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