Procter & Gamble UK Ltd in Home Care (United Kingdom)
Procter & Gamble UK is likely to maintain its lead within home care in the UK through a marked upsurge in spending on research and development. It will look to maintain a schedule of innovation and new product launches that can outpace what private label and its smaller rivals can produce. Despite an overall expansion of UK home care value sales, Procter & Gamble UK will continue to a face a gradually deteriorating operating environment, as intensive rivalries and the growing sophistication of p...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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