Procter & Gamble Thailand Co Ltd in Home Care (Thailand)
Procter & Gamble is expected to focus more strongly on laundry care than air care over the forecast period, as the former category is much larger and has better potential in Thailand. In particular, it is expected to focus on liquid fabric softeners and fabric fresheners, two categories that are becoming increasingly popular in line with the growing sophistication of Thai consumers.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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