Procter & Gamble (S) Pte Ltd in Home Care (Singapore)
Procter & Gamble aims to achieve higher growth and profitability through portfolio consolidation, cost-cutting measures and strengthening its core brands. The company has discontinued or divested 100 underperforming brands from its portfolio of 165 brands over a 2-year period, and is reinvesting proceeds into research and marketing activities.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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