Procter & Gamble Nederland BV in Home Care (Netherlands)
Procter & Gamble’s main strategy is to invest in research and development to improve innovations and the marketing and promotion of its brands. Home care is mature in the Netherlands, with innovations driving sales in major categories. Therefore, the company invested in new product development with the introduction of new products in its Lenor range in 2016.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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