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Procter & Gamble Nederland BV in Home Care (Netherlands)

Procter & Gamble Nederland BV in Home Care (Netherlands)

Procter & Gamble’s main strategy is to invest in research and development to improve innovations and the marketing and promotion of its brands. Home care is mature in the Netherlands, with innovations driving sales in major categories. Therefore, the company invested in new product development with the introduction of new products in its Lenor range in 2016.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
January 2017
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Nederland BV: Key Facts
Summary 2 Procter & Gamble Nederland BV: Operational Indicators
Competitive Positioning
Summary 3 Procter & Gamble Nederland BV: Competitive Position 2016

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