The main strategy of Procter & Gamble is to invest in research and development as well as marketing and promotion. The company is aware of the mature nature of the area it is operating in, with its main focus being laundry care and dishwashing products. In addition, the company is also putting more effort into producing innovative products that make house work easier such as concentrate dishwashing brand Magistral.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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