Procter & Gamble Italia SpA in Home Care (Italy)
Procter & Gamble Italia was the third-leading company in home care in Italy and the second-leading company in the largest category, laundry care, during 2016. This success was largely due to the good reputation of its brands Dash, Ace, Bolt, Ariel and Mastro Lindo. Italian consumers rediscovered their loyalty to their favourite brands, to the detriment of private label. The company nevertheless gained the attention it had in the market thanks to innovation both in its products and their packagin...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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