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Procter & Gamble Italia SpA in Home Care (Italy)

Procter & Gamble Italia SpA in Home Care (Italy)

Procter & Gamble Italia was the third-leading company in home care in Italy and the second-leading company in the largest category, laundry care, during 2016. This success was largely due to the good reputation of its brands Dash, Ace, Bolt, Ariel and Mastro Lindo. Italian consumers rediscovered their loyalty to their favourite brands, to the detriment of private label. The company nevertheless gained the attention it had in the market thanks to innovation both in its products and their packagin...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
April 2017
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Italia SpA: Key Facts
Summary 2 Procter & Gamble Italia SpA: Operational Indicators
Competitive Positioning
Summary 3 Procter & Gamble Italia SpA: Competitive Position 2016

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