Procter & Gamble Hellas SA in Tissue and Hygiene (Greece)
Procter & Gamble Hellas SA will continue to use aggressive discounting as a means of boosting its sales where it is present in the hygiene market. Discounting will be the company’s key strategy for growth, while it will also continue using advertising to maintain brand awareness.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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