Procter & Gamble Hellas SA in Home Care (Greece)
Procter & Gamble Hellas will continue to focus primarily on laundry care and on strengthening the position of its flagship brand, Ariel. It will also continue to invest in automatic dishwashing in order to boost the sales share of Fairy.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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