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Procter & Gamble Hellas SA in Beauty and Personal Care (Greece)

Procter & Gamble Hellas SA in Beauty and Personal Care (Greece)

Procter & Gamble Hellas intends to continue to use aggressive discounting as a means of maintaining its share amidst the recession. Oral care will be one of the company’s key focus areas in the short term as the company has invested heavily in its Oral-B portfolio. Advertising along with new launches will be some of the company’s prominent strategies for boosting sales and therefore its share.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
April 2017
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Hellas SA: Key Facts
Summary 2 Procter & Gamble Hellas SA: Operational Indicators
Competitive Positioning
Summary 3 Procter & Gamble Hellas SA: Competitive Position 2016

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