Procter & Gamble Hellas SA in Beauty and Personal Care (Greece)
Procter & Gamble Hellas intends to continue to use aggressive discounting as a means of maintaining its share amidst the recession. Oral care will be one of the company’s key focus areas in the short term as the company has invested heavily in its Oral-B portfolio. Advertising along with new launches will be some of the company’s prominent strategies for boosting sales and therefore its share.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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