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Procter & Gamble España SA in Home Care (Spain)

Procter & Gamble España SA in Home Care (Spain)

The company keeps concentrating its strategy on expanding and promoting its leading brands within home care: Ariel, Fairy and Don Limpio. Over 2016, the company remained quiet in terms of new product launches. However, the company is set to keep the innovation path it followed over the review period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


PROCTER & GAMBLE ESPAÑA SA IN HOME CARE (SPAIN)
Euromonitor International
February 2017
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Procter & Gamble España SA: Key Facts
Summary 2 Procter & Gamble España SA: Operational Indicators
Competitive Positioning
Summary 3 Procter & Gamble España SA: Competitive Position 2016

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