Procter & Gamble DS Polska Sp zoo in Beauty and Personal Care (Poland)
In Poland, Procter & Gamble is focused on strengthening its position within beauty and personal care. The player plans to achieve this goal through the expansion of its product portfolio, with a focus on improving product quality and adding more benefits and functionalities to products. It also intends to intensify its marketing activities in Poland via the internet, with an emphasis on social media at the expense of above-the-line activities.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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