Procter & Gamble do Brasil SA in Home Care (Brazil)

Procter & Gamble do Brasil SA in Home Care (Brazil)

During the review period, Procter & Gamble focused on rationalising its product portfolio at both the global and local levels. Following the global sale of Duracell and a number of its beauty and personal care brands, in 2016 it announced the sale of its diaper rash cream brand Hipoglós to Johnson & Johnson. These divestments were in line with the company’s strategy of offering fewer but more expensive brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

    Euromonitor International
    January 2017
    Strategic Direction
    Key Facts
    Summary 1 Procter & Gamble do Brasil SA: Key Facts
    Competitive Positioning
    Summary 2 Procter & Gamble do Brasil SA: Competitive Position 2016

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