Procter & Gamble do Brasil SA in Home Care (Brazil)
During the review period, Procter & Gamble focused on rationalising its product portfolio at both the global and local levels. Following the global sale of Duracell and a number of its beauty and personal care brands, in 2016 it announced the sale of its diaper rash cream brand Hipoglós to Johnson & Johnson. These divestments were in line with the company’s strategy of offering fewer but more expensive brands.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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