Procter & Gamble Co, The in Beauty and Personal Care (USA)

Procter & Gamble Co, The in Beauty and Personal Care (USA)

Procter & Gamble is pursuing a strategy of brand consolidation, slimming down by selling off large numbers of smaller brands in order to devote greater focus to core product offerings. In pursuit of this goal, it sold off most of its beauty brands, including Clairol in hair care and Cover Girl in colour cosmetics, to Coty Inc in 2016. That still leaves it with some of the most recognisable and widely used beauty and personal care brands in the US, including Pantene, Gillette, Old Spice, and Olay...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
May 2017
Strategic Direction
Key Facts
Summary 1 The Procter and Gamble Co: Key Facts
Summary 2 The Procter and Gamble Co: Operational Indicators
Competitive Positioning
Summary 3 The Procter & Gamble Co.: Competitive Position 2016

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