Procter & Gamble Co, The in Beauty and Personal Care (USA)
Procter & Gamble is pursuing a strategy of brand consolidation, slimming down by selling off large numbers of smaller brands in order to devote greater focus to core product offerings. In pursuit of this goal, it sold off most of its beauty brands, including Clairol in hair care and Cover Girl in colour cosmetics, to Coty Inc in 2016. That still leaves it with some of the most recognisable and widely used beauty and personal care brands in the US, including Pantene, Gillette, Old Spice, and Olay...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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