The rapid expansion of modern grocery retailers in Kenya, especially in urban residential areas, as well as the growth of mid-income consumers with high disposable incomes, promoted value and volume sales of processed meat and seafood in 2017. These products are solely distributed through modern grocery retailers, and target high- to mid-income consumers. Moreover, increased availability of smaller, more affordable units in stores provided a wide variety of products giving consumers greater choi...
Euromonitor International's Processed Meat and Seafood in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Processed Meat and Seafood market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.