In 2016, changes in economic policy had a very negative impact on the purchasing power of consumers. To maximise incomes, consumers sought cheaper alternatives, highlighting buying fresh food from fishmongers and butchers. Consequently, demand for processed meat and seafood fell in retail volume terms at the expense of fresh food, as it was a much cheaper option.
Euromonitor International's Processed Meat and Seafood in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Processed Meat and Seafood market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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